Financial modeling is a process of creating a representation of a company's financial situation, typically in the form of mathematical equations and calculations. This modeling can be used to forecast future financial performance, assess the impact of different financial strategies, and make informed decisions about investments and other financial matters. It often involves analyzing financial statements, market data, and other relevant information to create a comprehensive and detailed picture of a company's financial health. Financial modeling is widely used in various industries, such as investment banking, corporate finance, and financial consulting, to help businesses make more informed and strategic decisions.